In a turbulent industry, financial literacy is paramount for designers and researchers. Join our workshop to gain the tools, frameworks, and models needed to keep your teams motivated, fiscally responsible, and poised for growth. Uncover the secrets of leveraging corporate financial statements to quantify design and product innovations, understand how rising interest rates and other economic factors are impacting corporate decision making, and calculating trade offs to ensure projects are fiscally viable. Don't miss this pivotal opportunity to revolutionize your approach and secure crucial resources in today's economic climate. Empower your organization's UX strategy and conquer funding challenges head-on!

Mike Oren built out and leads the Design Research practice at Klaviyo where his team focuses on empowering the organization with stronger research aligned with the company’s customer first values. As a lifelong learner, Mike has devoted his professional development to expanding his knowledge of business strategy and finance from classes at Stanford, MIT, Harvard, Wharton, and Cambridge. Mike holds a PhD in human-computer interaction and sociology from Iowa State University and a bachelors in computer science and English writing from DePaul University. His past employers include Google; United Airlines; Motorola Mobility; BlueCross BlueShield of Illinois, Texas, New Mexico, Montana, and Oklahoma; and time spent consulting with various startups. He also teaches Evidence Based Design and Data Literacy at Illinois Institute of Technology’s Institute of Design.

During this half-day workshop, you will “Share the Loop” and become an AI-augmented superhuman product design strategist. You’ll engage in hands-on, scenario-based learning about approaches, methods, and toolchains for using generative AI within the context of product design strategy. Your participation will result in a design fiction about the human needs, product goals, and feature sets for a new product targeting an ai-augmented user. Through this process, you will leverage your new-found superpowers to create, refine, and test the credibility of your design fiction. The session will conclude with a discussion about tradeoffs, limitations, and ethics of applying generative AI to your product design strategy.

Currently, he serves as Head of Product Management for Educational Testing Services’ where he supports the invention and deployment of AI learning and assessment experiences. Previous, he held leadership roles across product management, product design, research, and innovation practices among companies that include Meta Reality Labs, Deloitte Consulting, and Intel Corporation. Over the past 20 years, his work has intersected Web3.0, extended reality, and decision systems. It has garnered global recognition with showcases at CES, feature stories on the Discovery Channel and The Guardian, and multiple academic publications. In 2013, he received nominations for "Innovation of the Year" by both stuff.tv and T3.com. He possesses a Ph.D. in Design with a focus on HCI from Arizona State University.

Discover the path to AI project success in this practical workshop led by seasoned AI and UX expert, Greg Nudelman. Drawing insights from the MIT Sloan Management Review and 30+ AI projects, Greg will equips you with essential UX Design skills for AI success:

• Identify the right AI use case through art and science
• Fuel design efforts with effective formative research techniques
• Create powerful use case storyboards to understand user needs
• Leverage the 'Value Matrix' to train AI models with human values
• Address real-world AI constraints like GDPR and processing capacity
• Harness established UX for AI patterns like Digital Twin and Chat
• Design advanced Data Visualizations for clearer insights
• Focus on an MVP that works without AI/ML components
• Structure your team for optimal project success.

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years he has been helping his Fortune 100 clients like Cisco, IBM, Intuit, and more to create loyal customers and generate $100s of millions in additional valuation. A veteran of 30+ AI projects, Greg currently serves as a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented over 100 keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,” is planned for release in late 2023. More info at: https://UXforAI.com

Calvin Robertson is Senior Director of Experience Design for Omnichannel Technology at Best Buy. In this role, Calvin leads design teams responsible for evolving enterprise and in-store retail experiences for our employees and customers. Prior to Best Buy, Calvin held various leadership, product design, and software engineering roles. While working with well-known organizations including Walmart, Hallmark, Sara Lee, The Federal Reserve Bank, and Lowe's, he became adept at building diverse teams that use design to discover growth opportunities in technology adoption or process improvement. Calvin is a graduate of North Carolina A&T State University with a degree in Graphic Communication Systems. He later went on to earn an Executive M.B.A. from Washington University in St. Louis, Olin Business School.

In co-creation, we often utilize frameworks that guide individuals within groups to contribute their perspective so they may come together in reflection to form new ideas as a team. When AI can generate a sticky note to throw on the white board, does that dynamic change? In this workshop, we will discuss current methods of creative human-AI collaboration, explore new frameworks that enable Generative AI agents to actively participate in co-creation, and come to understand the utility and risks collaborative AI agents can bring to co-creation, all while co-creating with AI. This is the opportunity to shape the future of collaborative innovation together.

Brandon Harwood is a designer for humans and planet, with a fondness for building technology explorations and product concepts that empower creativity and collaboration using emerging technology. He's a Design & Strategy Engagement Leader at IBM Innovation Studio, building cross-disciplinary, radically collaborative workshops that guide participants to think creatively and speak honestly about complex challenges in emerging technology, business, and sustainability. Additionally, he advises IBM's Human-Centered AI Research team on design practices and human-AI co-creativity, contributing to internal guidance and public discourse on AI design methods and systems that augment creative collaboration, communication, and decision making.

In today's fast-paced and ever-evolving digital landscape, embracing cutting-edge technologies is crucial to stay ahead in the game. Join us for an immersive workshop that delves deep into the world of Generative AI and its transformative influence on diverse domains, ultimately unlocking unparalleled creativity and innovation in your workflows. This hands-on session will empower you to harness the power of Generative AI to create realistic and novel content across images, music, and text, presenting exciting possibilities for your projects and ventures.

Key Workshop Highlights:

1. Introduction to Generative AI: Discover the fundamental concepts of Generative AI and understand how it differs from other AI techniques. Learn about its potential applications across various industries and the impact it can have on your workflow.
2. Hands-On Experience: Engage in interactive exercises and practical demonstrations to gain a firsthand experience of working with Generative AI tools. Develop a deep understanding of its capabilities and see its potential for creative content generation.
3. Boosting Creativity: Explore how Generative AI can serve as a powerful tool to amplify your creative process. Generate unique ideas and concepts, expanding the horizons of your projects and pushing the boundaries of what is possible.
4. Streamlining Workflows: Witness the seamless integration of Generative AI into your existing workflows, enhancing efficiency and productivity. Learn how to replace conventional methods with innovative Generative AI techniques, saving time and resources.
5. Real-World Applications: Learn from inspiring real-world case studies where Generative AI has led to groundbreaking advancements and solutions in diverse fields. Understand how organizations have successfully leveraged this technology to their advantage.
6. Practical Implementation: Gain practical insights on how to apply Generative AI to your specific projects and workflows.

Apurva Misra is a Senior Machine Learning Engineer at Truckstop and also working on helping companies to integrate GenAI in their processes. She has a Master’s from the University of Waterloo where her research was at the intersection of driving and machine learning. Apurva also has a keen interest in the start up world and is always up for a discussion on the latest TechCrunch update. When she’s not working she loves discovering hidden gem places to eat, tell her about your favourite spot!

Artificial Intelligence (AI) has matured to the point where its relevance and importance are clear. Let’s not wait to see what AI brings forth. Instead, let’s lean forward to do what we do best—DESIGN EXPERIENCES. The audience will learn techniques to make AI more approachable so we don’t leave AI to the programmers. UX must have an integral role in shaping AI-enabled products from influencing AI learning datasets to recommending hypotheses to anticipating design interactions. This talk will explore core elements from Gavin’s book entitled “AI and UX: Why Artificial Intelligence needs User Experience.” Case studies will present a UX framework to pave the way for AI to have future success along three core dimensions: Context, Interaction, and Trust.

Gavin has over 25 years of UX experience. He founded user centric which became one of the largest UX firms in the US and after selling the company in 2012, he led the North American UX team for the parent organization. In 2018, he co-founded global UX agency ReSight Global, with offices in nine countries including Bold Insight in the US. He is a faculty member of the Feinberg School of Medicine and an adjunct professor at DePaul and Northwestern Universities. He is a frequent presenter at national and international conferences and the inventor of several patents. Gavin recently authored AI and UX: Why Artificial Intelligence Needs User Experience, published by Apress publishing, a division of Springer-Nature.

Thomas is the Head of Product Design at BI X, Boehringer's Innovation Lab. Since its inception, he has been instrumental in establishing it‘s product design process from the ground up. Prior to his time at BI X, Thomas served as one of the pioneering UX Designers at ING bank, where he actively contributed to the development of their fintech hub. Before that, he had the opportunity to work in London, where he played a key role in the digital transformation of a traditional print business. Throughout his career, Thomas has consistently taken on the role of a 'Founding Designer,' joining organizations in their early stages of human-centered transformation, building high-performance teams, and spearheading the design strategy.

You may ask, 'I do all that user research, analyze users' pain points, and use design thinking to create design solutions to help our users, but for what? How do I communicate to others that I am actually creating value for our business?' Some people simply don't believe in design, and some even view it as a roadblock that delays product launches. In this presentation, Zhao will share useful frameworks through a case study to help you align your UX objectives with business goals, translate your UX strategy into business language, and articulate the value that UX brings to the table.

Zhaochang He is a Senior UX designer at Google, leading UX design and strategy for project management tools at Google, enabling effective planning, high-speed velocity, and great productivity for Google teams. Previously, Zhao has worked in both the enterprise and consumer space, including VMware, Oracle, and Walmart Labs. In her free time, she loves road biking and yoga, and writes about UX disciplines and emerging technologies. Here's an AI-generated slogan for her: 'Designing life's journey with passion, pedals, poses, and parenthood!'

The concept of keeping the “human in the loop” has grounded the human-centered design of intelligent systems for the better part of a century. This concept states that people take priority during the design of, and interaction with, such systems. However, with the increasing popularity of AI, it's important for product design strategists to recognize that soon, individuals may rely heavily on personal AI assistants to complete daily tasks. These near future people may possess radically different cognitive and functional abilities via AI that effectively make them superhuman. This talk explores the implications of moving from a “human in the loop” model to a “human + AI sharing the loop” model for product design strategy to address human-AI symbiosis.

Currently, he serves as Head of Product Management for Educational Testing Services’ where he supports the invention and deployment of AI learning and assessment experiences. Previous, he held leadership roles across product management, product design, research, and innovation practices among companies that include Meta Reality Labs, Deloitte Consulting, and Intel Corporation. Over the past 20 years, his work has intersected Web3.0, extended reality, and decision systems. It has garnered global recognition with showcases at CES, feature stories on the Discovery Channel and The Guardian, and multiple academic publications. In 2013, he received nominations for "Innovation of the Year" by both stuff.tv and T3.com. He possesses a Ph.D. in Design with a focus on HCI from Arizona State University.

In today's volatile economic landscape, mastering the art of design research becomes crucial. This talk will explore innovative approaches to navigate financial constraints and achieve impactful outcomes. Discover the transformative power of the pharmaceutical research model, enabling you to reduce upfront costs and embrace a fail-early, fail-often mentality. Gain practical strategies to overcome resistance, initiate and sustain research projects, even when resources are scarce. Uncover an alternative model for measuring research value, incorporating cost savings. Prepare to revolutionize your design research practices and unlock the potential for breakthrough innovation. Embrace change, adaptability, and strategic thinking for success.

Mike Oren built out and leads the Design Research practice at Klaviyo where his team focuses on empowering the organization with stronger research aligned with the company’s customer first values. As a lifelong learner, Mike has devoted his professional development to expanding his knowledge of business strategy and finance from classes at Stanford, MIT, Harvard, Wharton, and Cambridge. Mike holds a PhD in human-computer interaction and sociology from Iowa State University and a bachelors in computer science and English writing from DePaul University. His past employers include Google; United Airlines; Motorola Mobility; BlueCross BlueShield of Illinois, Texas, New Mexico, Montana, and Oklahoma; and time spent consulting with various startups. He also teaches Evidence Based Design and Data Literacy at Illinois Institute of Technology’s Institute of Design.

Calvin Robertson is Senior Director of Experience Design for Omnichannel Technology at Best Buy. In this role, Calvin leads design teams responsible for evolving enterprise and in-store retail experiences for our employees and customers. Prior to Best Buy, Calvin held various leadership, product design, and software engineering roles. While working with well-known organizations including Walmart, Hallmark, Sara Lee, The Federal Reserve Bank, and Lowe's, he became adept at building diverse teams that use design to discover growth opportunities in technology adoption or process improvement. Calvin is a graduate of North Carolina A&T State University with a degree in Graphic Communication Systems. He later went on to earn an Executive M.B.A. from Washington University in St. Louis, Olin Business School.

To remain relevant in an AI-powered world, product research must evolve. Current research practices are incompatible with the rapid, iterative engineering and data science processes driving machine learning. Unfortunately those processes often leave the voice of the customer unheard. Significant - sometimes dangerous - mistakes are made when organizations rely only on behavioral data to measure success. In this session we'll discuss how research processes and teams can adapt to ensure that AI is used responsibly and effectively. We will share examples such as content ranking algorithms and product recommendation engines that are broadly applicable to many organizations. Whether you're already trying to integrate with AI or planning for the future, you'll hear practical ideas for future-proofing your insights team and keeping your users at the center of the design process.

Kathryn has more than 15 years experience in UX research and digital strategy roles. She led Integrity Research for Instagram, where she was responsible for user safety and the integrity of the AI and machine learning algorithms guiding feed ranking, search and recommendations. Prior to that Kathryn created and led the Research & Insights Center of Excellence for Ticketmaster North America. Today Kathryn is a member of the Integrity Institute, a community of integrity professionals dedicated to advancing the theory and practice of protecting the social internet. The Integrity Institute provides briefings and best practice recommendations for policy makers, academics, and companies that wish to establish strong integrity practices in the design and management of their products.

With the proliferation of new generative AI tools such as GPT-3, Midjourney and DALL-E, the design community is faced with a host of new opportunities, risks and questions. How might UX designers and researchers improve their workflow with AI augmentation? When is it not okay to use Generative AI as a designer? If anyone can create what they want from a simple text prompt, what is the role of a designer generally? Casey Hudetz will share how we can use this new technology to improve design processes, generate new ideas and build inclusive digital experiences for all.

Casey Hudetz is a designer, speaker, teacher and award-winning filmmaker living in Chicago. Since receiving his master’s degree in Human-Computer Interaction he has been designing digital products and services with a focus on emerging technologies (such as AI, AR, and Voice). Over the last decade, he has given talks around the world on artificial intelligence, speculative design, art history and more. He currently leads the AI and design team for DocuSign. In his spare time, you can find him biking around the city with his wife and two sons.

AI is everywhere, including in product design and development processes. What do these novel technologies mean for UX design tools... and for us as UX practitioners? This talk will investigate the expanding role of AI in the design world, share research on how designers are (and are not) using AI in their work, and provide a framework for thinking about incorporating AI into UX practices.

Clara Kliman-Silver is a Staff UX Researcher at Google who studies design teams, design systems, UX tools, and designer-developer collaboration. She specializes in participatory design and generative methods to investigate workflows, understand designer-developer experiences, and imagine ways to create UIs. In previous roles, she has conducted research on developer tools, artificial intelligence, and healthcare. Clara holds a Bachelors of Science in Cognitive Science from Brown University.

The integration of generative AI will revolutionize strategic design of enterprise software. By harnessing the power of data and advanced algorithms, generative AI empowers customers to explore new possibilities and reimagine business solutions . It facilitates rapid iteration, optimizing outcomes by testing alternative process models. This integration fosters collaboration between humans and machines, providing customers with intelligent tools and insights that enhance their capabilities, allowing them to focus on the why rather than the how. SnapLogic is already using generative AI to drive the creation of innovative and efficient integration solutions, tailored to our customers’ specific business needs. Its impact on strategic development in enterprise software will be transformative, unlocking new levels of innovation, and redefining the customer experience.

With a career spanning more than 25 years, Matthew has co-founded six start-ups after holding leadership and executive roles at Apple, WebMD, Shutterfly, and SAP. Matthew is currently Global Head of Design for SnapLogic, the industry leader in data integration and API management. In his role is responsible for leveraging generative AI to help global F1000 companies get the greatest value from their data and application integrations. Matthew is also a Board Advisor to the Design Executive Council, the world’s first network supporting peer-to-peer learning and professional development for design executives, advancing design leadership to the highest levels of business and society. In addition to his professional work, Matthew has also taught design at Stanford, The Royal College of Art, The Ohio State University, and Mills College, and he is a frequent keynote speaker on design leadership and prototyping business strategy.