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Program


The Best in Design Strategy and Innovation

UX STRAT USA 2023 will take place on September 11 - 13 in Boulder CO. Monday September 11 will be dedicated to pre-conference workshops. Workshops are first come, first serve, with limited capacity. Registration check-in for the workshops will begin at 8:30. The morning workshops will begin at 9:00 and end at 12:30. Afternoon workshops will begin at 14:00, and will end at 17:30.

September 12 - 13 will feature single track presentations. Registration check-in will begin each day at 8:30. On Tuesday September 12, presentations will begin at 9:00 and will end at 17:30, followed by Happy Hour with free drinks and finger foods. Later that evening, we will have our 10th year anniversary celebration from 21:00 to 23:30, with an open bar, a DJ and Karaoke. On Wednesday September 13, presentations will begin at 9:00, and will end by 15:45. There will be a Happy Hour at the nearby Avanti rooftop from 16:00 until 17:00.

This year's workshops and presentations are listed below. Select a speaker or a session title to view more information. You can also download a PDF of the full program here.


September 11, 2023: Morning Workshops

9:00 - 12:30

How to Get Resources for Design Research in a Challenging Economy

Dr. Mike Oren
Klaviyo: Head of Design Research

Description

In a rapidly changing industry, financial literacy is crucial for designers and researchers. Join our workshop to equip yourself with essential tools, frameworks, and models to keep your teams motivated, financially savvy, and ready for expansion. Discover how to decode corporate financial statements to quantify design and product advancements, grasp the effects of economic factors on decision making, and make informed trade-offs for fiscally sound projects. Don't overlook this pivotal chance to transform your strategies and secure vital resources amidst today's economic landscape. Empower your UX approach and conquer funding obstacles like a pro!

About the speaker

Meet Dr. Mike Oren, the force behind Klaviyo's Design Research practice. His team brings research to every corner of the company, boosting customer-first values. An avid learner, he studied at Stanford, MIT, Harvard, Wharton, and Cambridge, sharpening his business and finance skills. He holds a PhD in human-computer interaction and sociology from Iowa State University and a blend of computer science and English writing from DePaul University. With experience from Google to United Airlines, he enriches digital experiences. He also teaches Evidence Based Design and Data Literacy at Illinois Institute of Technology's Institute of Design.

9:00 - 12:30

How to Bring Generative AI into Product Design Strategy

Dr. Ryan Brotman
ETS: Director of Product Management

Description

During this half-day workshop, you will “Share the Loop” and become an AI-augmented superhuman product design strategist. You’ll engage in hands-on, scenario-based learning about approaches, methods, and toolchains for using generative AI within the context of product design strategy. Your participation will result in a design fiction about the human needs, product goals, and feature sets for a new product targeting an ai-augmented user. Through this process, you will leverage your new-found superpowers to create, refine, and test the credibility of your design fiction. The session will conclude with a discussion about tradeoffs, limitations, and ethics of applying generative AI to your product design strategy.

About the speaker

Currently, he serves as Head of Product Management for Educational Testing Services’ where he supports the invention and deployment of AI learning and assessment experiences. Previous, he held leadership roles across product management, product design, research, and innovation practices among companies that include Meta Reality Labs, Deloitte Consulting, and Intel Corporation. Over the past 20 years, his work has intersected Web3.0, extended reality, and decision systems. It has garnered global recognition with showcases at CES, feature stories on the Discovery Channel and The Guardian, and multiple academic publications. In 2013, he received nominations for "Innovation of the Year" by both stuff.tv and T3.com. He possesses a Ph.D. in Design with a focus on HCI from Arizona State University.

9:00 - 12:30

UX for AI: A Framework for Product Design

Greg Nudelman
Sumo Logic: Distinguished Designer

Description

Get ready for an exciting adventure as you learn the ropes of AI project success in this practical workshop led by experienced AI and UX expert, Greg Nudelman. Using insights from the MIT Sloan Management Review and his extensive experience with more than 30 AI projects, Greg will teach you the essential skills you need for making AI and UX work seamlessly together, such As:

  • Discover the most fitting AI use case through a blend of creative insight and scientific analysis.
  • Energize design endeavors using impactful formative research techniques.
  • Develop robust use case storyboards to gain insights into user requirements.
  • Utilize the 'Value Matrix' to train AI models with human-centric values.
  • Tackle real-world AI limitations such as GDPR and processing capacity.
  • Utilize well-established UX for AI patterns, such as Digital Twin and Chat interfaces.
  • Craft sophisticated Data Visualizations to enhance clarity in gaining insights.
  • Prioritize the development of an MVP that functions independently of AI/ML components.
  • Organize your team to ensure the best possible outcomes for project success.

Everyone is invited to join, and whether you're just starting out or have advanced experience in UX, Product, or Development, you'll find great value in this session. Gain the practical tools you need to confidently lead your next UX for AI project and excel.

About the speaker

Greg Nudelman is a real expert in UX Design, a fascinating Speaker, and a prolific Author. He's spent over 20 years working with big companies like Cisco, IBM, and Intuit, helping them achieve impressive success worth hundreds of millions.

He's a Distinguished Designer at Sumo Logic, where he creates really smart AI/ML solutions for things like Security, Network, and Cloud Monitoring. Greg's work has been noticed all around the world, with over 100 exciting speeches and workshops in 18 countries.

His illustrious career boasts 5 design books in 3 languages and a remarkable 24 patents. Keep an eye out for his upcoming masterpiece, 'UX for AI,' slated for release in late 2023. Find out more about Greg and his amazing work at: https://UXforAI.com.

9:00 - 12:30

Daria Kempka
LogicMonitor: Director of Design (UX)

About the speaker

Currently leading the charge as Director of UX at LogicMonitor, Daria Kempka steers a dynamic global team of designers and researchers who are on a mission to deliver the best, most useful, most usable observability platform in the world. Prior to this role, Daria led digital strategy at Marquette University driving digital branding and marketing initiatives and overseeing the people, the processes, and the technology that powered them. In every role she’s held, whether developing, designing, producing or leading, Daria has brought human-centered design practices and research into the work to ensure it works for the people it’s meant for. Daria’s super power — and kryptonite — is getting cross functional teams together to solve messy problems in new spaces, so naturally she's eyeball deep in UX for AI right now.

12:30 - 14:00

Lunch Break


Description

UX STRAT will provide lunch for attendees. Be sure to let us know if you have special meal requirements.

All registered attendees are welcome to have lunch on-site with us.

September 11, 2023: Afternoon Workshops

14:00 - 17:30

Framework for Continuous Design Exploration in an Agile Environment

Calvin Robertson
Best Buy: Senior Director, Experience Design

Description

In this workshop, our focus will be on effectively managing the design process within and alongside agile methodologies. Through practical methodologies and real-world examples, participants will learn how to address the unique challenges of designing in an agile environment, enabling them to align design with user needs and business goals efficiently. By exploring the stages of both the design process and agile methodologies, attendees will develop the skills needed to assess and direct their team's ability to deliver great design while navigating more productive and fulfilling ways of working with cross-functional teams. Moreover, attendees will gain valuable insights into seamlessly integrating design exploration within agile practices, fostering continuous innovation while maintaining project momentum. This workshop will empower leaders to optimize their workflow, ensuring design remains an integral and successful part of the agile development process.

About the speaker

Calvin Robertson is Senior Director of Experience Design for Omnichannel Technology at Best Buy. In this role, Calvin leads design teams responsible for evolving enterprise and in-store retail experiences for our employees and customers. Prior to Best Buy, Calvin held various leadership, product design, and software engineering roles. While working with well-known organizations including Walmart, Hallmark, Sara Lee, The Federal Reserve Bank, and Lowe's, he became adept at building diverse teams that use design to discover growth opportunities in technology adoption or process improvement. Calvin is a graduate of North Carolina A&T State University with a degree in Graphic Communication Systems. He later went on to earn an Executive M.B.A. from Washington University in St. Louis, Olin Business School.

14:00 - 17:30

Framework for Co-Creating Innovative Products with Generative AI

Brandon Harwood
IBM Innovation Studio: Design & Strategy Engagement Leader

Description

In co-creation, we often utilize frameworks that guide individuals within groups to contribute their perspective so they may come together in reflection to form new ideas as a team. When AI can generate a sticky note to throw on the white board, does that dynamic change? In this workshop, we will discuss current methods of creative human-AI collaboration, explore new frameworks that enable Generative AI agents to actively participate in co-creation, and come to understand the utility and risks collaborative AI agents can bring to co-creation, all while co-creating with AI. This is the opportunity to shape the future of collaborative innovation together.

About the speaker

Brandon Harwood is a designer for humans and planet, with a fondness for building technology explorations and product concepts that empower creativity and collaboration using emerging technology. He's a Design & Strategy Engagement Leader at IBM Innovation Studio, building cross-disciplinary, radically collaborative workshops that guide participants to think creatively and speak honestly about complex challenges in emerging technology, business, and sustainability. Additionally, he advises IBM's Human-Centered AI Research team on design practices and human-AI co-creativity, contributing to internal guidance and public discourse on AI design methods and systems that augment creative collaboration, communication, and decision making.

14:00 - 17:30

How to Incorporate Generative AI into Your Product Design Workflow

Apurva Misra
Truckstop: Senior Machine Learning Engineer

Description

Explore fundamental concepts and applications, engage in hands-on exercises, boost creativity, streamline workflows, learn from real-world cases, and apply Generative AI practically to your projects. Don't miss out on this exciting opportunity to explore the future of AI-powered creativity! Join us to revolutionize your workflows!

About the speaker

Apurva Misra is a distinguished Senior Machine Learning Engineer at Truckstop, bringing her expertise to the forefront of technology integration. With a Master's degree from the University of Waterloo, her research at the intersection of driving and machine learning demonstrates a commitment to cutting-edge innovation. Apurva's affinity for the start-up landscape and a keen eye for TechCrunch updates showcases her proactive engagement with industry trends. Beyond her professional pursuits, she enjoys exploring culinary treasures and would love to hear about your favorite dining spot.

September 12, 2023: Presentations

9:00 - 9:15

Welcome to UX STRAT USA 2023

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

9:15 - 10:15

AI + UX: Why Artificial Intelligence Needs User Experience

Gavin Lew
Bold Insight: Managing Partner

Description

Artificial intelligence (AI) has come of age, and its significance is undeniable. Let's seize the moment, proactively DESIGNING EXPERIENCES rather than waiting to react. In this session, we'll make AI more approachable, equipping product developers with UX tools to shape AI-enabled products collaboratively and, ultimately, increase product adoption. From influencing AI datasets to anticipating design interactions, the pivotal role of UX research and design will be illuminated through real-world case studies. Gavin's book 'AI and UX: Why Artificial Intelligence Needs User Experience' will guide us, unveiling a UX framework that empowers AI's future success across context, interaction, and trust. Don't miss this chance to reshape AI's narrative!

About the speaker

With over 25 years of user experience (UX) expertise, Gavin stands as a true industry luminary. He founded User Centric, which evolved into one of the largest US-based UX firms. After its sale in 2012, he helmed the North American UX team for the parent organization. In 2018, he co-founded ReSight Global, a global UX agency with a presence in nine countries, including the US-based Bold Insight, one of the largest UX firms in the world. As a respected educator, he's part of the Feinberg School of Medicine faculty and serves as an adjunct professor at DePaul and Northwestern Universities. A prolific presenter at both national and international conferences, Gavin is also the creative mind behind several patents. His latest achievement, 'AI and UX: Why Artificial Intelligence Needs User Experience,' published by Apress, is a testament to his ongoing commitment to the field.

10:15 - 11:00

Value Framework for Demonstrating the Viability of a Product Design

Thomas Prangenberg
Boehringer: Head of Product & Design

Description

In a dynamic and swiftly evolving environment like design, establishing a strong link between design research and business value holds immense significance. Through this presentation, my aim is to share how, at BI X, we leverage our Value Framework to foster a more profound alignment with our business associates. This involves harmonizing desirability with viability and substantiating the returns on investment derived from design research. Furthermore, we will delve into our strategy for conducting research within a compliant setting and pinpoint approaches that enable you to carry back tangible illustrations for scaling in diverse scenarios. Don’t be surprised if there are any references to Generative AI along the way.

About the speaker

Thomas is the Head of Product Design at BI X, Boehringer's Innovation Lab. Since its inception, he has been instrumental in establishing it‘s product design process from the ground up. Prior to his time at BI X, Thomas served as one of the pioneering UX Designers at ING bank, where he actively contributed to the development of their fintech hub. Before that, he had the opportunity to work in London, where he played a key role in the digital transformation of a traditional print business. Throughout his career, Thomas has consistently taken on the role of a 'Founding Designer,' joining organizations in their early stages of human-centered transformation, building high-performance teams, and spearheading the design strategy.

11:00 - 11:45

MORNING COFFEE BREAK


Description

Time for refreshments and meeting your peers from other companies. There won't be any speakers during the coffee breaks.

11:45 - 12:30

Demonstrating the Impact of Design on Business at Google

Zhao He
Google: Senior UX Designer

Description

You may ask, 'I do all that user research, analyze users' pain points, and use design thinking to create design solutions to help our users, but for what? How do I communicate to others that I am actually creating value for our business?' Some people simply don't believe in design, and some even view it as a roadblock that delays product launches. In this presentation, Zhao will share useful frameworks through a case study to help you align your UX objectives with business goals, translate your UX strategy into business language, and articulate the value that UX brings to the table.

About the speaker

Zhaochang He is a Senior UX designer at Google, leading UX design and strategy for project management tools at Google, enabling effective planning, high-speed velocity, and great productivity for Google teams. Previously, Zhao has worked in both the enterprise and consumer space, including VMware, Oracle, and Walmart Labs. In her free time, she loves road biking and yoga, and writes about UX disciplines and emerging technologies. Here's an AI-generated slogan for her: 'Designing life's journey with passion, pedals, poses, and parenthood!'

12:30 - 14:00

LUNCH BREAK


Description

UX STRAT will provide lunch for attendees. Be sure to let us know if you have special meal requirements.

All registered attendees are welcome to have lunch on-site with us.

14:00 - 14:45

How to Improve Your Product Design Strategy with AI

Dr. Ryan Brotman
ETS: Director of Product Management

Description

Over the past forty years, the focus of design has been on creating systems, products, and services for humans. However, the rise of artificial intelligence has brought about a new challenge for design - how to adapt to a world where humans are constantly supported by AI technology that enhances their capabilities. While this future is not certain, there are increasing indications that it is becoming more likely.

In this talk, Dr. Brotman will delve into the factors that contribute to the emergence of human-AI symbiosis. He will then present a practical framework for leveraging AI to explore design strategy quickly and consistently. The talk will conclude with real-life examples that demonstrate how the framework can be applied to generate design strategy assets that focus on human-AI symbiosis.

About the speaker

Currently, he serves as Head of Product Management for Educational Testing Services’ where he supports the invention and deployment of AI learning and assessment experiences. Previous, he held leadership roles across product management, product design, research, and innovation practices among companies that include Meta Reality Labs, Deloitte Consulting, and Intel Corporation. Over the past 20 years, his work has intersected Web3.0, extended reality, and decision systems. It has garnered global recognition with showcases at CES, feature stories on the Discovery Channel and The Guardian, and multiple academic publications. In 2013, he received nominations for "Innovation of the Year" by both stuff.tv and T3.com. He possesses a Ph.D. in Design with a focus on HCI from Arizona State University.

14:45 - 15:30

Evolving Design Research in Challenging Economic Times

Dr. Mike Oren
Klaviyo: Head of Design Research

Description

In a rapidly changing industry, financial literacy is crucial for designers and researchers. Join our workshop to equip yourself with essential tools, frameworks, and models to keep your teams motivated, financially savvy, and ready for expansion. Discover how to decode corporate financial statements to quantify design and product advancements, grasp the effects of economic factors on decision making, and make informed trade-offs for fiscally sound projects. Don't overlook this pivotal chance to transform your strategies and secure vital resources amidst today's economic landscape. Empower your UX approach and conquer funding obstacles like a pro!

About the speaker

Meet Dr. Mike Oren, the force behind Klaviyo's Design Research practice. His team brings research to every corner of the company, boosting customer-first values. An avid learner, he studied at Stanford, MIT, Harvard, Wharton, and Cambridge, sharpening his business and finance skills. He holds a PhD in human-computer interaction and sociology from Iowa State University and a blend of computer science and English writing from DePaul University. With experience from Google to United Airlines, he enriches digital experiences. He also teaches Evidence Based Design and Data Literacy at Illinois Institute of Technology's Institute of Design.

15:30 - 16:30

AFTERNOON COFFEE BREAK & DISCUSSION PODS


Description

Join our innovative Discussion Pods during coffee breaks, where conference content merges with strategic design topics, enhancing networking and content digestion. There won't be any speakers giving presentations during the breaks which will offer everyone refreshing opportunities to connect and share.

Dive into engaging conversations with diverse peers. Get ready to introduce yourself and explore interactive learning in a dynamic setting.

16:30 - 17:15

Turning Insights into Value for the Business at Best Buy

Calvin Robertson
Best Buy: Senior Director, Experience Design

Description

Unearthing valuable customer insights is crucial for retail businesses to thrive in today's fast-paced market, especially as customers return to physical stores after the COVID-19 pandemic. This case study delves into our journey of transforming insights into tangible value for Best Buy stores nationwide. Learn how market research, user interviews, surveys, and behavioral analysis provided critical perspectives, accounting for shifting post-pandemic consumer behavior. By strategically aligning these insights with our retail objectives, we crafted a cohesive design strategy, accommodating changing customer preferences and revealing opportunities for operational efficiencies.

About the speaker

Calvin Robertson is Senior Director of Experience Design for Omnichannel Technology at Best Buy. In this role, Calvin leads design teams responsible for evolving enterprise and in-store retail experiences for our employees and customers. Prior to Best Buy, Calvin held various leadership, product design, and software engineering roles. While working with well-known organizations including Walmart, Hallmark, Sara Lee, The Federal Reserve Bank, and Lowe's, he became adept at building diverse teams that use design to discover growth opportunities in technology adoption or process improvement. Calvin is a graduate of North Carolina A&T State University with a degree in Graphic Communication Systems. He later went on to earn an Executive M.B.A. from Washington University in St. Louis, Olin Business School.

17:15 - 17:25

ANALYST

Ben Judy
The Home Depot: Senior Manager - Design Operations

Description

What separates a good conference from a great one? Good conferences have an audience listening to knowledgeable speakers sharing their insights and advice. Great conferences have participants engaged in dialog with each other, everyone contributing to the same conversation.

Ben will return to his role as “Analyst” for UX STRAT USA. He will listen closely and help curate the ‘narrative thread’ among conference participants, summarizing key themes, capturing notable quotes, and forming connections.

New this year—Ben will also create a one-pager summary PDF for each conference presentation. These documents will be posted in Slack at the end of each talk (so as not to share spoilers.) Hopefully, this helps all of us feel like note-taking is less urgent and we can be more present. Ben is here to help you engage in great conversations!

About the speaker

Ben Judy (Senior Manager, Design Operations at The Home Depot) is a passionate and thoughtful UX leader with a strong focus on UX strategy, enterprise design ops, and coaching designers. Ben's prior leadership experience includes assembling a diverse, 30-person UX department at 7-Eleven and managing a software design team at Aptitude.com. He also served as a consultant to government technology projects including the U.S. Web Design System and the GSA's 10x innovation program. A longtime member of the UX STRAT community, Ben also enjoys mentoring the next generation of talented designers through Designlab. Ben is the host of the UX Questions podcast—ask anything at UXQuestions.com.

17:25 - 17:30

Outro UX STRAT USA 2023 | Day 1

Paul Bryan
UX STRAT: Conference Emcee

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

17:30 - 18:30

HAPPY HOUR


Description

We will mix and mingle after the official program ends, with music and free drinks. Everyone attending the conference is invited to take part in Happy Hour.

21:00 - 23:30

TENTH ANNIVERSARY PARTY


Description

Celebrate UX STRAT's 10th year with us! Join the fun at our '60s-themed party - music, drinks, and a great atmosphere. Don't miss this special milestone!

Everyone attending the conference is invited to take part in the night-time party.

September 13, 2023: Presentations

9:00 - 9:15

Welcome to UX STRAT USA 2023

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

9:15 - 10:15

How UX Should Evolve to Responsibly Leverage AI

Kathryn Campbell
Instagram: Global Research Lead

Description

As our world becomes increasingly powered by AI, traditional product research methods simply won't cut it. That's where we come in. We're committed to staying ahead of the curve and evolving our practices to keep up with the rapid and iterative engineering and data science processes driving machine learning.

Expect to see some examples such as content ranking algorithms and product recommendation engines that are broadly applicable to many organizations. With a focus on cutting-edge trends and innovative design strategies, you'll gain the knowledge and skills necessary to thrive in an ever-evolving landscape.

Whether you're already integrating with AI or simply planning ahead, this expertly crafted presentation offers practical insights for staying ahead of the game.

About the speaker

Kathryn is a seasoned UX researcher and digital strategist with over 15 years in the industry. Her expertise lies in ensuring that user needs and perceptions are considered in product design, including the design of artificial intelligence and machine learning algorithms. As the Head of Integrity Research for Instagram, she was responsible for user safety and the integrity of the AI and machine learning algorithms guiding feed ranking, search and recommendations. Her extensive experience in user experience, research, and AI makes her an invaluable asset to the community.

10:15 - 11:00

How AI Will Impact Day to Day Product Design

Casey Hudetz
DocuSign: Senior Product Design Manager

Description

Get ready for an exciting adventure into the world of design and AI! With the rise of amazing new tools like GPT-3, Midjourney, and DALL-E, designers are entering a whole new realm of possibilities. Ever wondered how AI can enhance the work of UX designers and researchers? Curious about when it's best to avoid using Generative AI as a designer? And what about the role of designers when AI can create from simple text prompts? Join us as Casey Hudetz takes the stage to reveal how this revolutionary technology can supercharge design processes, spark fresh ideas, and create digital experiences that welcome everyone!

About the speaker

Meet Casey Hudetz, an accomplished designer, speaker, educator, and award-winning filmmaker based in Chicago. With a master's degree in Human-Computer Interaction, Casey has dedicated himself to crafting digital products and services that leverage emerging technologies such as AI, AR, and Voice. Over the past decade, he has shared his insights on artificial intelligence, speculative design, and art history through speaking engagements worldwide. Currently, he serves as a leader of the AI and design team at DocuSign. During his free time, he enjoys cycling around the city with his wife and two sons, adding a refreshing touch to his creative pursuits. Don't miss the chance to gain valuable insights from him at the conference!

11:00 - 11:45

MORNING COFFEE BREAK


Description

Time for refreshments and meeting your peers from other companies. There won't be any speakers during the coffee breaks.

11:45 - 12:30

The Evolving Role of AI in UX Design Tools

Clara Kliman-Silver
Google: Staff UX Researcher

Description

AI is like a whirlwind sweeping through product design and development. But what's in it for UX design tools and those of us who create user experiences?

Get ready to dive into a journey that explores how AI is changing design, shares how designers use (or don't use) AI, and provide a framework for thinking about incorporating AI into UX practices.

About the speaker

Introducing Clara Kliman-Silver, a skilled Staff UX Researcher at Google, passionately engaged in exploring the dynamics of design teams, design systems, and the collaborative synergy between UX experts and developers.

Her expertise shines in the realm of participatory design and generative methodologies, which she deftly employs to dissect workflows, empathize with the experiences of designers and developers, and conceive innovative UI concepts.

In her prior roles, Clara has conducted research spanning developer tools, artificial intelligence, and healthcare domains. Holding a Bachelor's degree in Cognitive Science from Brown University, Clara brings a wealth of knowledge to her journey.

12:30 - 14:00

Lunch Break


Description

UX STRAT will provide lunch for attendees. Be sure to let us know if you have special meal requirements.

All registered attendees are welcome to have lunch on-site with us.

14:00 - 14:45

The AI Humanifesto


Description

We will be discussing Humanity-Centered AI Product Design at different times during the conference. We will have an interactive session on this topic after lunch on Wednesday.

All registered attendees are welcome to take part in the interactive session.

14:45 - 15:30

The Potential Impact of Generative AI on Strategic Design

Matthew Holloway
SnapLogic: Global Head of Design

Description

The integration of generative AI will revolutionize strategic design of enterprise software. By harnessing the power of data and advanced algorithms, generative AI empowers customers to explore new possibilities and reimagine business solutions . It facilitates rapid iteration, optimizing outcomes by testing alternative process models. This integration fosters collaboration between humans and machines, providing customers with intelligent tools and insights that enhance their capabilities, allowing them to focus on the why rather than the how. SnapLogic is already using generative AI to drive the creation of innovative and efficient integration solutions, tailored to our customers’ specific business needs. Its impact on strategic development in enterprise software will be transformative, unlocking new levels of innovation, and redefining the customer experience.

About the speaker

With a career spanning more than 25 years, Matthew has co-founded six start-ups after holding leadership and executive roles at Apple, WebMD, Shutterfly, and SAP. Matthew is currently Global Head of Design for SnapLogic, the industry leader in data integration and API management. In his role is responsible for leveraging generative AI to help global F1000 companies get the greatest value from their data and application integrations. Matthew is also a Board Advisor to the Design Executive Council, the world’s first network supporting peer-to-peer learning and professional development for design executives, advancing design leadership to the highest levels of business and society. In addition to his professional work, Matthew has also taught design at Stanford, The Royal College of Art, The Ohio State University, and Mills College, and he is a frequent keynote speaker on design leadership and prototyping business strategy.

15:30 - 15:40

ANALYST

Ben Judy
The Home Depot: Senior Manager - Design Operations

Description

What separates a good conference from a great one? Good conferences have an audience listening to knowledgeable speakers sharing their insights and advice. Great conferences have participants engaged in dialog with each other, everyone contributing to the same conversation.

Ben will return to his role as “Analyst” for UX STRAT USA. He will listen closely and help curate the ‘narrative thread’ among conference participants, summarizing key themes, capturing notable quotes, and forming connections.

New this year—Ben will also create a one-pager summary PDF for each conference presentation. These documents will be posted in Slack at the end of each talk (so as not to share spoilers.) Hopefully, this helps all of us feel like note-taking is less urgent and we can be more present. Ben is here to help you engage in great conversations!

About the speaker

Ben Judy (Senior Manager, Design Operations at The Home Depot) is a passionate and thoughtful UX leader with a strong focus on UX strategy, enterprise design ops, and coaching designers. Ben's prior leadership experience includes assembling a diverse, 30-person UX department at 7-Eleven and managing a software design team at Aptitude.com. He also served as a consultant to government technology projects including the U.S. Web Design System and the GSA's 10x innovation program. A longtime member of the UX STRAT community, Ben also enjoys mentoring the next generation of talented designers through Designlab. Ben is the host of the UX Questions podcast—ask anything at UXQuestions.com.

15:40 - 15:45

Outro UX STRAT USA 2023 | Day 2

Paul Bryan
UX STRAT: Conference Emcee

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

16:00 - 17:00

HAPPY HOUR


Description

We will mix and mingle after the official program ends, with music and free drinks. Everyone attending the conference is invited to take part in Happy Hour.




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