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Experience Design Conferences and Workshops



Past UX STRAT Presentations


Presentations from past UX STRAT conferences are listed in sections by event and year below. You can use the following handy links to jump to an event and year.

USA Presentations: 2017, 2016, 2015, 2014, 2013

Europe Presentations: 2017, 2016, 2015


USA UX STRAT PRESENTATIONS


USA 2017 Presentations

Data and the Persona: An Organizational Romance Tale
Nalini Kotamraju
Vice President of User Research & Analytics, Salesforce

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Using Jobs to be Done at Carmax to Guide Product Innovation
Jake Mitchell
Senior Product Designer, CarMax

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Strategy for Designing Privacy into the Internet of Things
Faith McCreary PhD
Principal Engineer, Intel Corporation

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Building Design Strategy at Dropbox: Co-Designing with Customers
Ruth Buchanan
Design Research Lead, Dropbox

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Engaging the Organization For Design Impact at Capital One
Richard Dalton
VP, Head of Design, Capital One

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How to Develop More Diverse Design Leadership
Kaaren Hansen
Product Design Director, Facebook

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How UX is Driving Business Transformation at Pitney Bowes
Sara Conklin
Principal UX Architect, Pitney Bowes

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From Product to UX Strategy: Experimenting in the Open at Mozilla
Sharon Bautista
UX Researcher, Mozilla

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How UX Is Showing the Business What’s Next at Vanguard
Julie Mon
Senior UX Researcher, Vanguard

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Designing A Future We Want to Live In
Andrew Hinton
Senior Digital Experience Architect, State Farm

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USA 2016 Presentations

The Role of UX / CX in Business
Leah Buley
Author, Consultant

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Using Design Experiments as a Springboard for Strategy
Ha Phan
Principal UX Designer, GoPro

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Using Design Jams to Guide Microsoft's Office Suite Experience Strategy
Shikha Desai
Senior Designer, Microsoft

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Personalization Strategy Based On Adaptive Learning
Belmer Negrillo
Sr. Design Lead, IDEO

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UX Strategy For Increasingly Disruptive Future States And Behaviors
Sean Rhodes
Executive Creative Director, frog

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Creating a Culture of Design-Led Innovation
Janaki Kumar
VP, Head of Design and Co-Innovation Center, SAP

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Experience Mapping Internal Adoption of UX
Dr Jeffrey Onken
UX Strategist, Northrop Grumman

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Decision-Making Frameworks: Omnichannel ROI
Matt Wakeman
Senior Director, Analytics & Strategy, EPAM
Jon Ashley
Managing Director, Experience Design, EPAM

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Experience Design as the New Strategic Advantage
Jim Kalbach
Author, Head of Customer Success, MURAL

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Moving Your Team From Good To Great UX
Beverly May
Author, Managing Director, UX Awards

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Enterprise UX at the Federal Reserve Bank
Calvin Robertson
UX Manager, Federal Reserve Bank of Kansas City

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Rock On! XD: Taking Business Advantage to 11
Ronnie Battista
Practice Lead, Experience Design, Slalom Consulting

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Blending Big Data and Little Data to Develop Amazing Products
Ben Babcock
Director of Design Research, Jet.com

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Mission-Based UX Strategy: One Year Later
Ben Judy
Senior Manager, XD, Saxony Partners

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Mapping Experiences: Aligning for Business Value
Jim Kalbach
Author, Head of Customer Success, MURAL

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USA 2015 Presentations

My Journey with Experience Strategy
Peter Merholz
Adaptive Path co-Founder and Jawbone Senior Director of Design

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Etsy: Bridging UX Research and Data Analytics to Drive Design
Alex Wright
Etsy, Director of Research

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Privacy and Strategy
Dr. Jen Romano Bergstrom
UX Researcher, Facebook

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Measuring Return on Experience (RoX) for UX Strategy
Emily Leahy
Manager, UX Strategy, IHG

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Changing the Culture of Consumer and Enterprise Giants Through UX Strategy
Tim Klauda
Vice President, Global Digital Creative, Walt Disney Parks & Resorts
Mike Hubler
User Experience Program Manager, Northrop Grumman Corporation

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Charting a UX Strategist Course in 90 Days
Jon Kohrs
Team Co-Founder and Experience Designer, H&R Block

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Using Contextual Research to Guide Product Development
Gregg Bernstein
Mailchimp Research Manager

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USAA's Touchpoint Management System: Turning Strategy into Execution
Richard Dalton
USAA Assistant Vice President, User Experience Design

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TurboTax Mobile Experience Strategy
Phil Ohme
Design Strategist and Design Lead for Mobile, TurboTax, Intuit

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Scaling UX Strategy for Digital Interactions with Physical Spaces
Shiloh Barnat
VP of Strategy, Lokion Interactive

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Applying UX Strategy to Optimize the Support Experience
Kirsten Mann
Director of Customer / User Experience and Online Support, Aconex

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Understanding Context to Shape UX Strategy
Andrew Hinton
Information Architect at The Understanding Group

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Mission-Based Experience Design Strategy
Ben Judy
Senior Interaction Designer, Intuit

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Customer Experience Framework for Product Teams
David Wertheimer
Vice President, Customer Experience, PR Newswire

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UX Strategy for Patient-Centric Healthcare
Lada Gorlenko
UX Director, Artefact

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USA 2014 Presentations

Shaping Organizations to Deliver Great User Experiences
Peter Merholz
Co-Founder of Adaptive Path

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Well Designed: Bringing Design Thinking to Product Management in Order to Create Products People Love
Jon Kolko
Director and Founder, Austin Center for Design

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Putting UX and Strategy at the Heart of the Product Team
Todd Wilkens
Design Principal, IBM

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Design for Impact
Fabio Sergio
Vice President of Creative, frog design

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Design Your Strategy
Matthew Holloway
Vice President, User Experience Design, Shutterfly

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Using Behavioral Modeling to Engage Customers
Rich Warnaka
Manager of User Experience, Cabela's

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Making Sense of the Madness: UX Strategy to Kick Off NCAA March Madness Live
Lisa Estrin
UX Lead - March Madness Live, Turner Sports

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UX Strategy Fundamentals: Experience Visioning & Roadmapping
Tim Loo
Strategy Director, Foolproof

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Validating UX Strategy Concepts Through Service Design
Ashley Halsey Hemingway
Associate Director of User Experience, AppNexus

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Lessons from UX STRAT 2013: Applied to the Real World
Krispian Emert
Usability and IA Specialist, Microsoft

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How to Avoid Losing Design Strategy to Business Strategists
Brian Gillespie
Strategy Consultant, Formerly Principal, Continuum

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UX as a Core Company Strategy
Martin Granström
Head of UX, Barnes & Noble Nook

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Big Love: The Case for Conscious Coupling in UX Strategy
Ronnie Battista
UX Practice Lead, Slalom Consulting

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The Role of UX in Defining the Future of Products, Brands and Business Strategy
Theo Forbath
Global VP, Innovation Strategy, Cognizant

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Designing Digital Strategies Based on Ecosystem Thinking
Dr. Sofia Hussain
Interaction designer at Finn.no

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Strategy & Structure: Doing it Right, and How You’d Know
Dan Klyn
Co-Founder, Information Architect, The Understanding Group

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Creating a Long-Term, Unified Plan for Digital Customer Experience
Bill Rattner
Director of Digital Strategy, CapTech Ventures

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Applying 'Jobs to be Done' to UX Strategy
Jim Kalbach
Principal User Experience Designer, Citrix

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USA 2013 Presentations

What Does It Mean to be Strategic?
Nathan Shedroff
Chair, MBA in Design Strategy at California College of the Arts

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How UX Methods Can Foster Innovation and Solve Business Problems
Aline Baeck
Lead User Experience Designer, eBay Europe

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The Marriage of Corporate & UX Strategy: A Case Study
Leah Buley
Design Strategist, Intuit

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Assessing Organizational Context and Capability for UX Strategy
Phillip Hunter
Experience Design, Strategy, and Management, Microsoft

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Implementing Lean UX Across PayPal: Lessons Learned
Karen Pascoe
User Experience Design Lead, PayPal

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Using Big Data and Personalization to Drive UX Strategy: A Case Study
Rob Houser
Senior Director of Product Management, Sage

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Implementing Pillars of Cool for March Madness
Klemens Wengert
Sr. UX Architect, Turner Broadcasting

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Connected UX: from tactics to strategy with data
Aarron Walter
Director of User Experience, MailChimp

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Crystal Palace: An Innovation Research Case Strategy
Quynh Nguyen
User Research Manager, Citrix

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Redesigning Business Culture And Thinking Around The Customer
Tim Loo
Strategy Director, Foolproof

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Determining What ''Good'' Means with Performance Continuums
Dan Klyn
Information Architect, The Understanding Group

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The 10 Commandments of UX Strategy
Ronnie Battista
UX Practice Lead, Slalom Consulting

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Lean UX Strategy and Processes
Josh Seiden
Managing Director, Neo

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How to Conduct a UX/CX Audit
Linda Francis
UX Consultant

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The Journey to a Customer Experience Map
Jill Hewitt
User Experience Designer, Catalyst

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Service Blueprinting for Convergent Channel Experiences
Dan Saltzman
Lead User Experience Architect, EffectiveUI

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UX Strategy Needs Numbers
Pamela Pavliscak
Co-founder, Change Sciences

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The Empathy Cycle: Turning Customer Insight Into Business Instinct
Andrea Moed
UX Researcher, Inflection

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UX Strategy and Organizational Synergy
Liam Friedland
Vice President of User Experience, Informatica
Jon Innes
Principal/Founder, UX Innovation LLC

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Creating a Design Innovation Program Within a Large Company
Reena Merchant
Product Design Manager, Citrix
Elizabeth Thapliyal
Lead UX Designer, Citrix

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Creating the User Experience Center of Excellence at Vistaprint
Susan Rice
Senior User Experience Manager, Global Vistaprint

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Mapping Business Value to UX Strategy: A Case Study
Paul McAleer
UX Strategist, Centralis
Lis Hubert
Consultant, Hubert Experience Design

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What Designers and Strategists Can Learn From Dick Fosbury
Brad Smith
Executive Director, WebVisions Conference

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EUROPE UX STRAT PRESENTATIONS


EUROPE 2017 Presentations

Designing Intelligence Into Everyday Life
Paul-Jervis Heath
Principal, Modern Human

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Developing a Multi-Channel Banking Experience for a Telecom Giant
David Ruiz Martínez
Head of Design and CX, Orange Bank

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Experience Strategy for Digital Conversations with Customers
Gregory Ek
UX Design Chapter Lead, ING

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Adapting Research and Design Methods For Unfamiliar Contexts
Zach Hyman
Design Strategist, Continuum

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Cultural Dimensions in International Product Development at Booking.com
Judith Yaaquobi
Senior Product Owner, Booking.com

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Strategies to Embed UX In All Company Operations
Raffaela Rein
CEO, CareerFoundry

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Metrics for Evaluating the Impact of UX Strategy
Barbara Koop
Head of User Experience, Funda

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Rock On! XD: Taking Business Advantage to 11
Ronnie Battista
Practice Lead, Experience Design, Slalom

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Turning BMW into a Customer Oriented Mobility Services Provider
Martin Kulessa
Chief Customer Officer, NOW Mobility Services, BMW

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Creating an adidas Ecosystem Experience Design Strategy
Willem Boijens
Senior Director Experience Design, adidas

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Embedding Design Thinking At Sony To Accomplish Business Strategy
Andrea Picchi
Lead Experience Designer, Sony Mobile

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Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking
Nico Weckerle
Vice President Experience Strategy, Deutsche Telekom

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EUROPE 2016 Presentations

Strategies for Intelligent Product and Service Design
Giles Colborne
Managing Director, cxpartners

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Bridging the UX-Business Gap: A Framework for Strategic Conversations
Michael Thompson
Director, Global UX, Innovation, Télefonica

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Integrating Design With Business Strategy to Transform the Car Buying Experience
Dr Sofia Hussain
Interaction Designer, FINN (Schibsted)

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UX Strategy at ING
Kees Moens
UX Chapter Lead, ING

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Ensuring Validity in Strategic UX Research Methods
Dr. Carine Lallemand
UX Research Scientist, University of Luxembourg

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Turning CX Strategy into CX Reality at Shell
Sara Oey
Head of Marketing Global B2B, Shell

Tim Loo
Strategy and Planning Practice Lead, Foolproof

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Transforming Financial Services Through Design Strategy
Gianluca Brugnoli
Executive Creative Director, UX frog

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Using UX Strategy to Move Aegon Toward Customer-Centric Value Creation
Michel Jansen
Service Design Lead, cXstudio

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Service Design Strategy for Government Services
Erik Hammarström
Service Design Lead, Antrop

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Thinking Beyond: Humanising the Way We Do Experience Strategy
Simon Norris
Founder, Nomensa

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Strategic Goodbyes: Designing the Investment Experience for Humans
Alberta Soranzo
Tobias & Tobias, Head of Experience Design and Innovation

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Cross-channel Ecosystems Strategy
Dr Andrea Resmini
Jönköping University, Senior Lecturer

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EUROPE 2015 Presentations

Building a UX Strategy for Europe
Annie Stewart
European Commission, Lead UX Strategist

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What's New About UX Strategy?
Gerry McGovern
CEO, Customer Carewords

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Convincing IT and Business Leaders to Value Design
Andreas Hauser
Senior Vice President, Design & Co-Innovation Center, SAP SE

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Digital Product Strategy: Attacking a Market Leader
Daniel Neuberger
Product Strategist, ThoughtWorks

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The Service Design Behind Blended Retail at Volkswagen
Jonathan Lovatt-Young
Head of Service & Experience Design, Tribal Worldwide

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UX Maturity
Simon Norris
Nomensa CEO & Founder

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Experiences With A New CX Framework
Susanne van Mulken
Managing Director Strategy & Delivery, Informaat

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How to be a UX Hero
Tal Florentin
CEO, UXVision

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The UX Strategy Behind One Of Europe's Largest Digital Transformations
Stefan Dieffenbacher
CEO, Digital Leadership

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SDL Added Strategists To A UX Team
Peter Boersma
User Experience Strategist, SDL

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Strategies to Harness the Internet of Things for Sustainability
Francesco Cara
Director, <2°C

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UX Strategy Today And Tomorrow
Tim Loo
Strategy Director, Foolproof

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