The Berlin UX Strategy Workshop is a one-day practical workshop on the topic of User Experience (UX) Strategy. UX Strategy Workshops are for UX / CX professionals, product team members, researchers, and business executives who want to learn how to formulate or guide the strategy for a product, service or experience, and how to communicate it effectively to their organizations.

Topics covered in this one-day workshop include:

• Moving from tactical to strategic product design
• Using design to impact business strategy
• Using data to guide design
• Experience mapping
• Creating an experience design strategy
• Communicating your strategy to executives, partners, and your team

The Berlin UX Strategy Workshop is facilitated by Paul Bryan, organizer of the UX STRAT conferences in the USA and Europe. The workshop will begin promptly at 9 a.m. and will end at 5 p.m. Coffee will be served prior to and during the workshop. Lunch will be provided by our host, SAP.

The workshop is being hosted by SAP, and will be held at the SAP AppHaus Berlin, Münzstraße 15, 10178 Berlin. The workshop will take place in the 2nd courtyard 5th floor, left door room B 5.04. The closest subway station is: U8 Weinmeisterstraße. The Urban train lines S5, S7, S75 drive to the nearby stations of Alexanderplatz und Hackescher Markt. For more information about our host SAP, see: https://sap.com

Note that tickets are purchased in $US from our office in Atlanta, GA, USA, using a credit card, and that the ticketing system and organizer are also based in the USA. The workshop is taught in English.