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Program


The Best in Design Strategy and Innovation

To propose a presentation for this conference, submit a Call for Presentations form before April 15, 2024.

Until the 2024 Call for Presentations ends, we will continue to show the 2023 sessions below to give you an idea of the level and quality of the program. Select a session below to expand and read more about it.



Monday June 5 Morning Workshops

9:00 - 12:30

Mapping Service Ecosystems (Full Day), Part 1

Cornelius Rachieru, Jr.
Ampli2de: Managing Director

Description

This is a full-day version of Cornelius' popular workshop, with lunch being served half-way through. Learn the basics of service ecosystem mapping and how it applies to identifying and solving system-level problems. While the increased popularity of service blueprints and customer journey maps is an encouraging sign for the proliferation of service design into the mainstream experience design toolbox, the fact remains that by themselves, they aren't always ideal methods when dealing with senior business stakeholders in the context of overall business discovery and strategy. The theory behind systems thinking and an approach to visualize the service ecosystem at a high level should be part of the toolkit of every design strategist.

Learning the basics of facilitating ecosystem mapping exercises goes a long way towards being able to identify the role and influence a company has in its ecosystem, and pinpoint which key parts of that ecosystem should be given strategic priority (and consequently be journey mapped/blueprinted in detail if those journeys are deemed critical). Understanding an organization's ecosystem is not (just) about visualizing and diagramming it. Being able to identify and apply the right lenses to craft a visual representation that tells a compelling story can become a key sense-making tool in your strategic arsenal.

About the speaker

Cornelius Rachieru is the founder of Canadian UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading enterprise-scale experience and service design projects. Over the past 15 years, he managed a number of large experience design teams as UX practice leader at Deloitte Consulting and Shaw Communications, one of Canada’s largest telecommunications providers. He has consulted in a wide range of industries, from technology to financial services, healthcare, enterprise risk management, transportation, energy and law.

He is also the Founder, Co-chair and Creative Director of the popular CanUX conference, Canada’s largest and longest running annual UX event. A self-taught night owl (he is originally from Transylvania), Cornelius loves red eye flights and is a nomad at heart.

9:00 - 12:30

An Integrated Approach to Improve Design Effectiveness

Jan-Erik Baars
University of Lucerne: Leader CAS Design Management

Description

Organizations create value in 2 ways: one is by designing value for customers, and the second is by optimizing organizational efficiency. It is a fact that Design Innovation is the foremost effective, flexible, and sustainable element of a successful business strategy. However, operational efficiency (often by cutting into customer-value-creating processes) is the default when organizations need to manage their bottom line. Design quality subsequently deteriorates.

In his session, Jan-Erik will introduce a framework for design maturity. Participants will reflect on their day-to-day issues regarding design effectiveness, generating insights and hands-on measures to improve—a highly interactive and engaging session addressing the relevant topic of professional leadership.

About the speaker

Currently, Prof. Jan-Erik Baars heads the post-grad program in Design Management at the University of Applied Science in Lucerne, Switzerland. He also researches the aspects of organizational maturity, design leadership and customer-centricity. He is the author of the book „Leading Design“, a hand and brain book to develop design-led organizations. He is recognized to be one of the leading experts in design management.

Jan is consulting with organizations to help them deploy design effectively and systematically. He is also a member of the board at the Swiss design agency Vetica, and he is co-owner of Customer Metrics AG.

Before starting his consulting, research, and education activities in 2011, he headed Design Management at Deutsche Telekom in Bonn, Germany. He joined DT in 2009 after 19 years with Philips, where he worked as an industrial designer, design manager and Head of Design. His design work has won various awards, like the Rotterdam Design Award and the IF-award in Gold.

Jan-Erik is an American born Dutchman, living in Germany. www.janerikbaars.com

9:00 - 12:30

Unleashing the Power of AI: Designing Better User Experiences

Konrad Piercey
Delivery Hero: Product Design Lead

Description

Are you interested in the way consumers engage with digital products like Instagram, Amazon, and Netflix? The growth of AI and machine learning is freaking a lot of us out, and some of it for good reason. In this workshop we will learn new strategies and work together to solve some of our current industry's most dire design needs. Based on the intersection of computer software design, and the growing integration trend of machine learning and AI, this workshop explores the scale, issues, and solutions for ML in current and future consumer products. What does ML look like in the perspective of UX and UI? Come and find out.

About the speaker

Konrad Piercey is a Polish/American entrepreneur, multidisciplinary UX/UI leader, speaker, and writer. For over 11 years, in New York City, Los Angeles, Shanghai China, and Berlin Germany, Konrad helps teams craft product experiences. Designing a unique feel, flow, and interaction with users, allowing clients to showcase what makes them special. Focusing on UX, product strategy and interaction design, Konrad brings vision and structure to teams of all sizes. With a formal background in research psychology he loves building unusual products which are bold, beautiful, and profitable.

Monday June 5 Afternoon Workshops

14:00 - 17:30

Mapping Service Ecosystems (Full Day), Part 2

Cornelius Rachieru, Jr.
Ampli2de: Managing Director

Description

This is a full-day version of Cornelius' popular workshop, with lunch being served half-way through. Learn the basics of service ecosystem mapping and how it applies to identifying and solving system-level problems. While the increased popularity of service blueprints and customer journey maps is an encouraging sign for the proliferation of service design into the mainstream experience design toolbox, the fact remains that by themselves, they aren't always ideal methods when dealing with senior business stakeholders in the context of overall business discovery and strategy. The theory behind systems thinking and an approach to visualize the service ecosystem at a high level should be part of the toolkit of every design strategist.

Learning the basics of facilitating ecosystem mapping exercises goes a long way towards being able to identify the role and influence a company has in its ecosystem, and pinpoint which key parts of that ecosystem should be given strategic priority (and consequently be journey mapped/blueprinted in detail if those journeys are deemed critical). Understanding an organization's ecosystem is not (just) about visualizing and diagramming it. Being able to identify and apply the right lenses to craft a visual representation that tells a compelling story can become a key sense-making tool in your strategic arsenal.

About the speaker

Cornelius Rachieru is the founder of Canadian UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading enterprise-scale experience and service design projects. Over the past 15 years, he managed a number of large experience design teams as UX practice leader at Deloitte Consulting and Shaw Communications, one of Canada’s largest telecommunications providers. He has consulted in a wide range of industries, from technology to financial services, healthcare, enterprise risk management, transportation, energy and law.

He is also the Founder, Co-chair and Creative Director of the popular CanUX conference, Canada’s largest and longest running annual UX event. A self-taught night owl (he is originally from Transylvania), Cornelius loves red eye flights and is a nomad at heart.

14:00 - 17:30

How to Demonstrate Financial Advantages of Making Design a Business Priority

Zuzana Peskova
frog:Senior Service Designer

Description

Over the last decades, businesses have evolved a greater appreciation for Human-Centered Design. Despite the evidence showing design investments enhance customer experience and bring address business problems, managers are frequently challenged to define the business impacts within the confines of traditional return on investment (ROI) analysis. How do you quantify the ROI of a disruptive idea that creates an entirely new market? Or a value proposition that heads off potential new competitors?

In this workshop we will go through a summary of 5 key sources of business value that we use to effectively define the impact of creative ideas, projects and initiatives. The resulting framework can help guide those charged with assessing the potential or actual benefits of a design project using key tools, metrics and considerations that help demonstrate the tangible financial advantages of making design a business priority.

In this workshop you will learn to:
- Understand the 5 key sources of value
- Measure the business values of the design initiatives
- Prioritise and define the roadmap of your design initiatives based on business value

About the speaker

Zuzana Peskova is a senior Service Designer at frog, a global leading design consultancy and innovation strategy firm. She believes that building solutions around a holistic understanding of people, behaviours, and the systems they exist in - can bring value to both users and the market.

By immersing herself in fast-paced environments, discovering different cultures, and collaborating with people with different perspectives, Zuzana strives to create a deep understanding of how to create products and services that fulfil the needs of users and drive opportunities for innovation. She is passionate about designing for healthcare, and designing across channels to ensure consistent and rational solutions.

14:00 - 17:30

Edoardo Mognato
frog: Strategist

About the speaker

Hello, everyone! My name is Edoardo, and I'm a strategist at frog design, where I have the exciting opportunity to help clients achieve business impact through their design and innovation projects. With a Master degree in Business management and postgraduate degree in Service Design, and I bring a unique blend of strategic thinking and creative problem-solving to my work. Prior to my current role, I gained valuable experience in strategy consulting at Roland Berger and PwC. Additionally, I've had the privilege of exploring the world of venture studios during my time at Founders Factory and support the growing adoption of service design methodologies in the public sector at the Municipality of Milan. I am passionate about leveraging the power of design and innovation to drive meaningful change and create transformative experiences that are always linked to measurable business impact.

14:00 - 17:30

Influencing Organizations through Research: From Insights to Impact

Dr. Franziska Roth
GROPYUS: Head of Research and Insights

Description

Mixing methods from different research disciplines (e.g., user research and data science) or combining different data points (e.g., survey and analytics data) is something we all know we should do. Doing so enables us to tell holistic stories about users that speak to diverse groups of stakeholders. However, it is often extremely hard due to miscommunication between teams or isolated data points.

In this workshop, we will explore how to set your teams and projects up for success in this area by looking at the research work, stakeholder work, communication work, and impact tracking. We are going to start with practicing how to translate and adjust research objectives and narratives for different research fields. Then, we will discuss ways to crack difficult stakeholders in the research and data sphere. Lastly, we will work on communication strategy and how to track the impact of your work.

About the speaker

Franziska is leading the Product Research department at GROPYUS, a company creating sustainable living for everyone. She and her team are working at the intersections between User Research, Market Research, and Product Analytics. Franziska has more than ten years of experience in academic and corporate environments (including Zalando). Her research has helped businesses to understand the stories behind numbers and the numbers behind stories, leading to the right strategic decisions in every stage of the product lifecycle. In her work, she is passionate about helping people to grow, breaking down barriers between diverse kinds of data and methods, and giving a scientific spin to any project. Franziska holds a Ph.D. in Communication Studies (Media Psychology) from the University of Mannheim. .

Tuesday June 6 Presentations

9:00 - 9:15

Welcome to UX STRAT Europe 2023

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

9:15 - 10:15

Evolving Your Design Team to Have Greater Business Impact

Sander Viegers
Rabobank: Head of Design

Description

In this talk, Sander will explore ways to increase your value within your organisation and find design work that aligns with your passions and skills. He will challenge traditional notions of what design should be and discuss his experiences leading design teams at Microsoft, Amazon, and Rabobank. Drawing on Adam Grant's insight that people are happiest in jobs where they can make the greatest contributions, Sander will share his thoughts on how to find fulfilment as a designer.

About the speaker

As the Head of Design at Rabobank, Sander leads the design organization in creating comprehensive customer and employee experiences on a global scale. With prior experience leading design teams at Microsoft, Amazon, and Catawiki, Sander has a proven track record of successful design leadership. He holds a Master's degree in Industrial Design Engineering from Delft University of Technology and has been named inventor on multiple patents.

10:15 - 11:00

Creating Human-Centred Strategy Through Design Research

Annie Liu
IDEO: Design Research Lead

Description

Design research is a pivotal component of the human-centred design process. Not only can it inspire product and service design it can also be utilised to create human-centred strategies. By incorporating the perspectives of current and future users and key stakeholders, design research unlocks strategies that can lead to success within businesses and out in the market. In this talk, I will share how design research informs strategy through inspiring, co-creating, iteration and connecting to critical world issues.

About the speaker

Annie applies qualitative and quantitative research to inspire design. Passionate about social innovation, she aspires to use design to make the world more equitable and inclusive. Before joining IDEO, Annie led research on urban mobility and digital health in Berlin's tech start-up scene. Annie is also an insatiable traveler. She has taught Design Research in Peru, co-created curriculums with refugee women in Germany and researched healthcare access in Tanzania. When she is not working or traveling, she enjoys running, dancing, and writing. Annie holds a Research MA in Social Sciences from Humboldt University, a MA in Design Anthropology from UCL, and a BA in International Business from National Taiwan University.

11:00 - 11:30

COFFEE BREAK




Description

Time for refreshments and meeting your peers from other companies.

About the speaker

There won't be any speakers during the coffee breaks.

11:30 - 12:15

Influencing Organizations through Research: How to Provide More than Insights

Dr. Franziska Roth
GROPYUS: Head of Research and Insights

Description

In many organizations researchers try to create impact purely on the Product and only through insights and results. While this always will be at the core of the work, especially in more senior roles impact is often created through other means and by not just creating but also positioning insights, impacting ways of working, role-modelling communication or building stakeholder connections. In this talk, you will get some fresh ideas about how to get out of your researcher (or designer) comfort zone and think bigger for longer lasting and deeper impact on entire organizations.

About the speaker

Franziska is leading the Product Research department at GROPYUS, a company creating sustainable living for everyone. She and her team are working at the intersections between User Research, Market Research, and Product Analytics. Franziska has more than ten years of experience in academic and corporate environments (including Zalando). Her research has helped businesses to understand the stories behind numbers and the numbers behind stories, leading to the right strategic decisions in every stage of the product lifecycle. In her work, she is passionate about helping people to grow, breaking down barriers between diverse kinds of data and methods, and giving a scientific spin to any project. Franziska holds a Ph.D. in Communication Studies (Media Psychology) from the University of Mannheim. .

12:15 - 12:45

SPEED NETWORKING




Description

The speed networking activity (optional) has been an attendee favorite for years. In just a few minutes, you have an opportunity to get acquainted with several attendees to break the ice, and to get an idea of the unique nature of the strategy-focused UX STRAT audience.

About the speaker

UX STRAT Organizer Paul Bryan will guide a fun exercise that helps attendees get to know each other better.

12:45 - 14:00

LUNCH




Description

UX STRAT will provide lunch for attendees. Be sure to let us know if you have special meal requirements.

About the speaker

All registered attendees are welcome to have lunch on-site with us.

14:00 - 14:45

People-Centered Product Innovation at an Organizational Scale

Tim Buesing
Publicis Sapient: Experience Group Director

Description

We know organizations that develop products around their customers build longer lasting relationships. But with rigid silos, antiquated processes and predilection for short term thinking, large firms aren't intuitively designed to put their customers at the center. In our work with a global pharmaceutical company, we show how to unite every aspect of the business around a standardized journey management framework. Our approach manages journeys across Experience, Product, Data and Enterprise Architecture using a common CJ management software. The result? Portfolio management with a shared language of value.

About the speaker

Tim works in experience strategy and design in Health, keeping a patient, HCP, and employee-centered view for transformational impact and long-term success. He has led large-scale design programs for services and products in Europe and APAC, using creativity and design methods so organizations can think together and make better decisions. Tim's been seen wielding a whiteboard pen for some sketch noting and loves a good improv acting session.

14:45 - 15:30

Framework for Bringing Customer Centricity to Your Product Organization

Michael Maternaghan
Bloomberg: Organization and UX Strategy Coach

Description

A reliable, repeatable, and robust methodology for customer-centered product development is not the sole province of any single constituency or profession. Managing technology investment risks using deeper customer insights and design is a company-wide challenge. An organization-wide solution requires a broad level of engagement and commitment. This business process must be constantly reassessed and improved through a participative, sustained, and systematic program.

Bloomberg’s program to do this is called 'Learning About Our Customers.' This program is not simply about training on methods. The goal is to bring about substantive and demonstrable change in our product development approach, as well as in the value we are creating for customers. Using examples and testimony, we will share our lessons learned so that you can leverage them in your own design practice.

About the speaker

Michael has been a UX Designer and Design Leader for more than 35 years. His educational background is in psychology, design, and business. He began his tenure at Bloomberg as Team Lead for UX Design of the Bloomberg Terminal. He now serves as an Organizational Coach who is tasked with improving the product development process and the platform-wide user experience of Bloomberg’s products.

Michael’s conclusion from his experience is this: When we focus on what is valuable to the customer, everyone wins. The customer is more effective, efficient, and satisfied. The organization is more profitable. Teams and individuals are enriched with a greater sense of purpose and fulfillment.

15:30 - 16:10

COFFEE BREAK




Description

Time for refreshments and meeting your peers from other companies.

About the speaker

There won't be any speakers during the coffee breaks.

16:10 - 16:55

Conducting Discovery Research in an agile Environment

Koert Bakker
PwC: Head of Experience Strategy and Insights

Description

Embedding user research in agile project teams has been a boon for increased adoption and democratization of research. Unfortunately, this has also led to a tendency to focus on solving symptoms rather than their root cause. This is ironic, because research is the lifeblood of agile innovation. As designers, we’re increasingly tasked with solving complex and systemic problems. These require more, and deeper insights. We will share how we’re trying to solve for this and give some actionable starters to help you on your way – whether you’re a researcher, designer or product manager.

About the speaker

My personal mission is to create a better life for humans now and in the future. Experience innovation is my vehicle. I believe that curiosity is foundational for creating products, services and experiences that respond to human needs and supporting people in addressing their purpose and preventing harm.

I began my career as a pioneer in co-creation and collaboration in Amsterdam and then expanded my skills into digital marketing, data analytics and design thinking since moving to the US. As a creative and analytical thinker, I’m used to working in fast-paced environments, from startups to global enterprise, B2B and B2C. I am passionate about building brands and experiences that improve people’s lives and transform businesses.

16:55 - 17:00

Outro Day 1

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will end the Day 1 stage program, and kick off Happy Hour.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

17:00 - 18:00

HAPPY HOUR




Description

We will mix and mingle after the official program ends, with music and free drinks.

About the speaker

Everyone attending the conference is invited to take part in Happy Hour.

21:00 - 23:30

TENTH ANNIVERSARY PARTY




Description

UX STRAT is celebrating its 10th year as a conference, 2013 - 2023! Music, free drinks, and a party atmosphere waits for everyone who wants to help us celebrate. The night-time venue is at Generator, a short walk from the main venue in the Tropen Museum.

About the speaker

Everyone attending the conference is invited to take part in the night-time party.

Wednesday June 7 Presentations

9:00 - 9:15

Welcome to Day 2 of UX STRAT Europe

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

9:15 - 10:00

Designing AI-Driven Experiences in the Metaverse

Angel Brown
Digitas Health: Group Director Experience Strategy

Description

As we look ahead toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Headsets are improving so much that researchers are already talking about the increasingly blurred lines between virtual and reality. Now AI technologies like ChatGPT offer the chance to interact with virtual beings in a hyper-real, but astonishingly natural way.

In this talk I will share 5 points that are important to consider when designing a VR experience that includes believable virtual characters using lessons learned from using a platform for creating interactive stories with AI as well as explorations using a conversational AI platform powered by a GPT model.

About the speaker

Whether it’s a behavioural change programme using AI to inspire consumers to improve their health or an immersive tech application for physicians, Angel has a proven track record in using strategic design to move the needle on patient outcomes.

Her clients over the years have included the world’s largest pharmaceutical companies as well as global brands. She has over 20 years’ experience in UX and design-led strategy and her passion has always been to create valuable and data-driven experiences in healthcare using the most exciting new technologies. She now is drawn specifically to the emerging opportunities to build more personal and immersive experiences. Once frustrated by the slow pace of innovation in natural language processing, her dream as a teen, she is thrilled to be digging in at the forefront of what’s next in this space. .

10:00 - 10:45

Designing AI Solutions that Lead to Productivity and Human Well-Being

Dr. Sofia Ryan
Microsoft: Principal Design Director of Strategy

Description

Increasingly more powerful and intelligent solutions are being made to take care of mundane tasks, expand our capacity, and reduce the time we spend on getting things done. Yet, where does this constant chase for producing faster and more leave us?

In my talk, I’ll present a model that guides designers and product developers towards designing AI solutions that don’t take a reductionist approach to productivity, but also promote well-being. The model gives a visual framework for analyzing, articulating, and discussing drivers of productivity, purpose, and joy. It can help anyone who takes part in shaping technology make conscious decisions about how AI enabled solutions can impact individual users and society in general.

About the speaker

Sofia Ryan is a Principal Design Strategy Director at Microsoft. She creates UX visions and strategies that bridge AI design goals with business objectives in the Microsoft 365 product ecosystem. Sofia holds a master’s degree in product design and a PhD in user research and co-design. Her drive to connect design leadership skills with business strategy development led her to also take an executive MBA. Sofia has worked as an academic researcher, design practitioner, chief product officer, and design leader. She has built global design teams and UX strategies in both larger enterprises and startups. She uses this broad experience not only to improve UX maturity in companies, but also to evolve design as a discipline to ensure that design gets a seat at the table.

10:45 - 11:15

COFFEE BREAK




Description

Time for refreshments and meeting your peers from other companies.

About the speaker

There won't be any speakers during the coffee breaks.

11:15 - 12:00

Quantifying the Value of Design Innovation to the Business

Cristina Meniuc
IBM iX: Executive Director of Experience Design

Description

Defining and quantifying value as part of the product development processes is a common challenge in organizations and innovation streams of all sizes. It involves identifying, quantifying and tracking ROI potential across innovation initiatives or product backlogs. The Value Orchestration framework is a toolkit based on business design and UX strategy best practices that can help team prioritize which strategic objectives and which roadmap elements to prioritize, as well as define a way to measure success.

In this talk, I will cover a mix of theory on the topic, pragmatic tools that can be used by any team, and some examples this framework being deployed successfully.

About the speaker

As the Executive Design Director for IBM iX Northern Europe, Cristina leads a full-spectrum team of designers, strategists and creatives through the ambitious journey of building business by design. Together with her team, she blends agency craft and consulting rigor for some of the world’s leading brands. Her focus is on continuously evolving design and creative methodologies, and helping companies reinvent their business while creating meaningful impact for their users.

With over 10 years of experience in the strategic design and creative fields, Cristina's priority is not just pushing digital realities into ever new dimensions, but also building user-centric teams, co-creating in cross-disciplinary setups, and employing storytelling to enable tangible & positive change.

12:00 - 12:45

Guiding Teams from Discovery to Validation at the Lufthansa Innovation Hub

Minh-Tam Ngo
Lufthansa Innovation Hub: Strategic Designer

Description

Lufthansa Innovation Hub is the digital innovation unit of Europe's largest airline fleet. The Innovation Hub translates industry trends into new business opportunities to push the status quo of the travel and mobility tech ecosystem. Minh-Tam will describe the framework that her team uses to help assess new product and service ideas, and lead them through the stages from Discover to Validation.

About the speaker

Minh-Tam Ngo is a Strategic Designer at the Lufthansa Innovation Hub. At the unique intersection between fast-moving tech space and operations-heavy corporate Minh-Tam Ngo leads the discovery and validation of new business ideas. She advocates for a balance of desirability, feasibility, and viability aspects within the venture teams and ensures the systematic application of strategic methods and frameworks. She is driven by making life easier for travelers by uncovering user insights and translating these into ventures.

12:45 - 14:00

LUNCH




Description

UX STRAT will provide lunch for attendees. Be sure to let us know if you have special meal requirements.

About the speaker

All registered attendees are welcome to have lunch on-site with us.

14:00 - 15:00

Designing What Customers Want: Authenticity, Connection and Excitement

Jan-Erik Baars
University of Lucerne: Leader CAS Design Management

Description

Jan's conducted extensive research on how design can play a leading role in innovation and customer satisfaction, but it doesn't happen automatically. In this talk Jan presents a framework that is based on the research, and a vision about how design teams can help businesses succeed in the rapidly changing marketplace.

About the speaker

Currently, Prof. Jan-Erik Baars heads the post-grad program in Design Management at the University of Applied Science in Lucerne, Switzerland. He also researches the aspects of organizational maturity, design leadership and customer-centricity. He is the author of the book „Leading Design“, a hand and brain book to develop design-led organizations. He is recognized to be one of the leading experts in design management.

Jan is consulting with organizations to help them deploy design effectively and systematically. He is also a member of the board at the Swiss design agency Vetica, and he is co-owner of Customer Metrics AG.

Before starting his consulting, research, and education activities in 2011, he headed Design Management at Deutsche Telekom in Bonn, Germany. He joined DT in 2009 after 19 years with Philips, where he worked as an industrial designer, design manager and Head of Design. His design work has won various awards, like the Rotterdam Design Award and the IF-award in Gold.

Jan-Erik is an American born Dutchman, living in Germany. www.janerikbaars.com

15:00 - 15:40

COFFEE BREAK




Description

Time for refreshments and meeting your peers from other companies.

About the speaker

There won't be any speakers during the coffee breaks.

15:40 - 16:55

LIGHTNING TALKS




Description

Members of the audience will propose presentations, that will be upvoted for inclusion in the Lightning Talks.

About the speaker

Lightning Talk speakers are members of the audience.

16:55 - 17:00

Outro Day 2

Paul Bryan
UX STRAT: Conference Emcee

Description

Paul will end the conference stage program, and kick off Happy Hour.

About the speaker

Paul Bryan is the producer of UX STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

17:00 - 18:00

HAPPY HOUR




Description

We will mix and mingle after the official program ends, with music and free drinks.

About the speaker

Everyone attending the conference is invited to take part in Happy Hour.