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Design Strategy & Innovation

STRAT Europe is a unique conference curated specifically for research, design, product, and data science professionals in European countries, highlighting the latest methodologies and trends in product design strategy and innovation. We have broadened the content from user experience stategy to product design strategy, and dropped the "UX" from our name to recognize that other roles and perspectives are integral to developing a successful product design strategy.

STRAT Europe will take place in Amsterdam on June 23 - 25, 2024 in the elegant KIT Auditorium. As in the past several years, strategically incorporating AI into product design will be a significant focus in our presentations and workshops.

STRAT Europe is a single-track conference, and will include ample opportunities for getting to know other attendees as well as our speakers and sponsors. In addition to the product design strategy and innovation presentations, we will feature presentations about how to bring sustainability and humanity-centered design into the everyday work context.


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Call for Presentations
is Open!

STRAT Europe brings to the stage industry leading design and research professionals who are doing outstanding work in the area of product design strategy and innovation. To propose a presentation for this conference, submit a Call for Presentations form before April 15, 2024. Until the conclusion of the Call for Presentations, we will continue to display speakers from our 2023 conference below for reference.

Our Past (2023) Speakers

Until this year's program is announced, we will continue to list our STRAT Europe 2023 speakers, to give you an idea of the caliber and quality of our program.



Minh-Tam Ngo
Strategic Designer
Lufthansa Innovation Hub

Edoardo Mognato
Strategist
frog

Annie Liu
Design Research Lead
IDEO

Sander Viegers
Head of Design
Rabobank

Cornelius Rachieru Jr.
Managing Director
Ampli2de Inc.

Dr. Sofia Ryan
Principal Design Director for Strategy
Microsoft

Jan-Erik Baars
Leader CAS Design Management
University of Lucerne

Angel Brown
Group Director Experience Strategy
Digitas Health

Konrad Piercey
Product Design Lead
Delivery Hero

Dr. Franziska Roth
Head of Research and Insights
GROPYUS

Michael Maternaghan
Organization and UX Strategy Coach
Bloomberg

Paul Bryan
Master of Ceremonies
UX STRAT

Zuzana Peskova
Senior Service Designer
frog

Tim Buesing
Experience Group Director
Publicis Sapient

Cristina Meniuc
Executive Director of Experience Design
IBM iX

Koert Bakker
Head of Experience Strategy and Insights
PwC






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